Advisory & deployment · For technology companies, investors and their portfolios
We work directly with technology companies, and with private equity and venture firms and the companies they back. From AI readiness assessments and AI product roadmaps to GTM and commercial engineering and deployment: one senior team, from the first assessment to the system running in your stack.
The gap in 2026
Most companies already own the tools and have run the pilots. What is missing is rarely another licence. It is one of three things.
Clarity
No prioritised view of where AI changes the P&L, so effort spreads thin across experiments that never reach the forecast.
Data
CRM, product usage and billing data that agents cannot trust: duplicates, broken account hierarchies, signals locked in separate systems.
Capacity
No GTM engineering bench to build, run and improve the systems, while the commercial team is fully booked hitting this quarter's number.
How we work
Each stage stands on its own with a fixed scope and clear deliverables. Most clients begin with an assessment; some come to us with a plan and need it built.
Stage 01 · Assess
A clear, board-ready view of where AI will move revenue in your go-to-market, and what stands in the way.
Format: fixed-scope sprint
Stage 02 · Architect
The decisions that shape what you build and how you sell it, with the data foundation agents need.
Format: fixed-scope sprint
Stage 03 · Deploy
We build, launch and run the agents and workflows, then hand them over to your team, or keep operating them for you.
Format: sprint build or monthly retainer
What we deploy
Natural-sounding agents that answer inbound calls and support requests around the clock, qualify leads, book meetings and hand over to a person with full context.
Campaigns triggered by real buying signals: agents research each account, write relevant first messages, and route replies into your CRM and calendar.
Usage, support and billing data combined into scores that flag at-risk accounts and upsell potential early, with the right owner alerted and a next step suggested.
On-brand ad, social and email assets produced automatically in every format a channel needs, then tested and refreshed based on what performs.
Paid marketing campaigns set up and optimised by agents, with integrated analytics that track spend and pipeline across every channel in one view.
Clean, enriched and connected CRM and product data, so every agent and every report works from a single, trustworthy view of the customer.
For software companies whose product must become AI-native: what to build first, how to price it, and how to take it to market without stalling the core business.
Ongoing counsel for operating partners, CEOs and boards, interim go-to-market leadership, and working sessions that teach operating teams to run AI assessments themselves.
Who we work with
Portfolio-wide AI value creation programmes, GTM and AI readiness input for diligence and the first 100 days, and enablement for your operating and value creation teams.
Hands-on platform support for scale-ups: go-to-market design for new markets, AI product roadmaps, and the systems that let a lean team sell like a larger one.
CEOs, CROs and CMOs who need a senior partner to move from AI pilots to measurable pipeline, retention and efficiency.
Engagement models
Every engagement is scoped and priced after a first conversation, with deliverables agreed in writing before work begins.
A defined outcome in a defined time, from an AI readiness assessment to a first agent in production.
GTM engineering capacity each month to build, run and improve your systems. Scale up or down as priorities change.
Senior counsel for funds, boards and leadership teams, including fractional and interim go-to-market roles.
1
Your goals, your portfolio or company, and where you stand today.
2
Scope, deliverables, timeline and a fixed fee, in plain language.
3
Weekly progress you can see, working directly with your team.
4
Documented systems your team owns, or ongoing operation by us.
Book an introductory call. We will tell you honestly where we can help, and where we cannot.